A conversation on digital art, value, and taste with Sarp Kerem Yavuz, Rob De Los Santos, and Jared Poz.

Collecting has never been only about ownership. It is an act of judgment—shaped by taste, belief, identity, context, and the possibility that a work may matter long after the moment of acquisition. Digital art complicates that act further. Are we collecting an image, a process, a piece of code, an artist’s trajectory, a cultural position—or the provenance connecting them?

In Episode 6 of ART VOICES, artist and Artistic Director Sarp Kerem Yavuz joins Rob De Los Santos, Digital Art Releases & Partnerships Manager at Iconic, and Jared Poz, founder of 8NAP, to examine what it means to build a collection today.

When does purchasing become collecting? What does conviction look like before consensus forms? How do storytelling, technology, and market momentum influence taste? And what responsibility begins after a work is acquired? A conversation about value, discernment, belief, and what we ultimately choose to carry forward.